Client: IIAA – Eventis Launches Launchpad
Eventis is a unique technology-based innovation platform, created by iiaa (International Institute for Active Ageing), and this cutting-edge device enables salons to achieve best in class results, along with a bespoke and personalised journey, ensuring clients attain all of their skin care goals. 2by2i designed the logo for this new appliance to clearly express the ethos of a brand that is always looking ahead. The moving ‘e’ perfectly illustrates the company’s philosophy, as a symbol of its constantly evolving ideas for the future of skin care.
Alongside the Eventis branding, 2by2i also worked extensively on the design of the Launchpad device, in conjunction with product design company GX Group, and Tides Studio. During this collaboration, the product has transformed from the 2by2i original design concepts to reality, and is now an indispensable tool for skincare powerhouse, iiaa. Its unique appearance was devised by 2by2i to achieve a desirable blend of innovative, futuristic technology, with a reassuringly attractive overall appearance.
