El Molino

Known as the home of Picual Olives, the El Molino Estate sits in the large olive-growing region of Montoro in Spain, North East of Cordoba. 

2by2i, in conjunction with Conbella, was asked to design new branding, name generation, packaging and promotional video for this renowned olive producer, established since 1875.

We designed two bottles: one for every day use and one for the premium offering, and we also created a crest and logotype for the brand. The labels encompass a detail of the Cordoba cathedral gates, giving them an authentic sense of place and history. Alongside the packaging, we came up with the storyboard for the promotional film, working closely with a video production company in Spain, in order to achieve the dynamic final result.